Crossminds assists the French company maeva in the acquisition of Vacansoleil following bankruptcy.
Crossminds, commissioned by maeva, conducted an investigation into Vacansoleil, a provider of luxury camping vacations, which was declared bankrupt on September 29, 2023. The investigation, carried out under high time pressure due to the situation, focused on supporting maeva in its considerations regarding a possible restart. On October 17, 2023, it was announced that maeva had acquired the brand and domain name, along with eight to ten employees.
maeva
maeva, the online travel agency of the Pierre & Vacances-Center Parcs Group, is a European leader in the field of nearby holiday and camping vacations. The Pierre & Vacances-Center Parcs Group operates through its four brands: Pierre & Vacances, Center Parcs, Adagio, and maeva. maeva innovates in holiday rentals by offering a wide range of accommodations, where half a million customers book their holidays each year.
Vacansoleil
Since 1969, Vacansoleil has grown to become a market leader in Europe in the field of luxury camping vacations at an affordable price. The company operates in 22 countries and offers vacations at over 600 campsites. In addition to regular camping spots, mobile homes, bungalow tents, and glamping options are also offered, such as luxury safari tents.
Moving forward together
Vacansoleil’s activities align well with maeva’s business concept, according to maeva director Nicolas Beaurain. “Vacansoleil is a strong and well-established brand with more than fifty years of experience in the European camping market. We are incredibly pleased to be able to preserve this and give the brand a new future, not only in the Netherlands but also in other European countries. With this acquisition, maeva aims to contribute to the dynamism of the camping sector. We will be working hard on this in the coming months.”
Team
The Crossminds team that assisted maeva included Carolien van der Helm, Levi Lindhout, Martin de Jong, Pieter Poortvliet, and Tim Crucq. Expertise in taxation and pensions was provided by Moore DRV through Danny Nieuwenhuijze, Gijs Kramer, Henk van Assen, and Ramon de Jong.
For the full maeva press release, see: maeva to rebuild Vacansoleil – Vacansoleil.
Want to know more?
For more information about this transaction or Crossminds’ services, please contact Carolien.
