‘Growth is never a coincidence: create insights, experiment, adjust, and succeed.’
Mitch van Bovene is an enthusiastic advisor who is a friendly and approachable conversation partner for everyone, from the company’s CEO to the employees in the production warehouse. With his sharp analytical skills, he quickly uncovers potential areas for improvement. Mitch isn’t afraid to roll up his sleeves and actively contribute to the implementation of those improvements, ensuring success. Helping businesses grow is his passion.
A born and raised Rotterdammer, Mitch studied business administration and marketing management at Erasmus University. During his studies, he worked as an independent entrepreneur, advising and supporting (startup) businesses on all aspects of operations. After graduation, he continued his career at Henkel, a major multinational in the consumer goods market, where he held various marketing and sales roles.
However, Mitch found that making a real difference for SME entrepreneurs was more rewarding than working within a large corporate organization. In 2013, he transitioned to DRV Performance Improvers, where he gained extensive experience conducting quick scans to identify growth and improvement opportunities for businesses.
Mitch enjoys being actively involved in the implementation of improvement plans for Crossminds’ clients, allowing him to make a tangible difference for SMEs. He also has extensive experience in strategy development, creating management reports, optimizing business processes, and implementing new IT systems, always with the company’s strategy and ambitions as the foundation and key framework.