Crossminds assists ECG Nutrition and Supplements in the strategic partnership with Feral Horse Care.

Crossminds supported the strategic collaboration through financial due diligence.

ECG Nutrition and Supplements

ECG Nutrition and Supplements, based in Belgium, is managed by the Equine Care Group (ECG). The Equine Care Group is an international provider of high-quality equine care through specialized equine clinics, laboratories, ambulatory care, and nutrition/supplements. ECG was founded in 2021 by Tom Mariën (founder of the Equitom equine clinic) and Bencis Capital Partners. The Equine Care Group consists of five divisions: ECG Equine Clinics, ECG Ambulatory Care, ECG Nutrition and Supplements, ECG Laboratories, and ECG Research & Education. The group is the European leader in high-quality equine care and currently employs over 260 people.

Feral Horse Care

Primarily under the brand name Vitalbix, Feral Horse Care offers nutrition and nutritional advice for horses. Feral Horse Care was founded in 2014 with the mission of contributing to the welfare and health of horses through natural and diverse equine nutrition. They offer complete feeding packages, supplementary feeds, and healthy rewards for horses.

Crossminds

From Crossminds, Pieter Poortvliet, Niels Meijer, and Jeffrey Kiepe assisted ECG Nutrition and Supplements by conducting the financial due diligence.